About / Who We Are
The Direct Arm
of Kraken Sails.
We exist because great sailmaking shouldn’t only be available to the sailors at the front of the fleet. Kraken Sails has built production systems that create real efficiency for sailors that are circumnavigating and racing at the pointy end.
Sails.Online puts those systems to work for every sailor, with full build visibility, straightforward pricing, and worldwide delivery.
Where We Come From
Kraken Built the Systems.
We Put Them to Work.
Why Direct Matters
Efficiency Becomes Value
When It Passes Through to You.
“The sails are built by Kraken. We just removed everything between the loft and your boat.” – Christie Hamilton, Kraken Sails CEO
When a loft builds at volume and manages its own supply chain, costs come down. The question is what happens to that difference. We pass it to you, as a better price on a sail that is made to the same standard as anything leaving the Kraken loft.
Worldwide Shipping
Sails are large, fragile, and go to some unusual places on short timelines. When they’re big, they’re heavy and need to be moved on pallets.
We’ve shipped to every continent, and tiny islands in the pacific, and we know how to do it properly.
We use FedEx, DHL and UPS, and are experienced in providing the paperwork you need to get your sails in country, particularly when you’re on a time crunch, or want to avoid excess taxes as a “Yacht In Transit”.
Our experience and our portal as a solid place to aggregate all paperwork means that you’ll get your sails on time, with minimal fuss.
We Ship All Over
the World. Properly.
- ✓Shipping cost included, no surprises
- ✓Full tracking from dispatch to delivery
- ✓Customs documentation prepared and in your portal
- ✓Packed to protect a sail in transit, not just in a warehouse
Your Portal
You Can Watch
Your Sail Being Made.
- ✓Live build stage tracking from cutting to dispatch
- ✓Shipping carrier and tracking link on dispatch
- ✓Customs documentation for international orders
- ✓Permanent order record including full sail specifications
The Same Standard
The Price Is Different.
The Sailmaking Is Not.
Every sail that leaves Sails.Online goes through the same quality inspection as a Kraken build. The same sailmakers are cutting and sewing it. The same cloth suppliers are providing the material. The same loft is producing it.
We don’t use generic cloth rebranded, we publish full specifications for every sail. You’ll know exactly what you’re buying before you buy it.
The Loft
Want to Know More
About the Loft?
Sails.Online is our direct channel. For full details about the Kraken Sails loft, the grand prix programmes, the one design campaigns, and the team behind the production, visit krakensails.com